2/20/2024 0 Comments Facebook minimalist logo![]() The combination of used and new wordmark and emblem has contemporary character and personality, combining accessibility with ownability humanity with heritage, according to Leandro Crispim, associate creative director at Elmwood Brand Consultancy. "In contrast to the previous cold-machined and minimalist Sans Serif font, the over-spaced E and intricate illustration within the emblem suggest imperfection – the true hallmark of human crafting," he added.Īpart from this, Burberry's move could also act as a trendsetter within the industry. The lettering is still set in plain black, but it looks more feminine, livelier and nostalgic, say industry players. The new logo introduces a new font and playful serifs on the end of slightly flared bold bars. While industry players agree that the comeback of EKD symbol could clearly speak the heritage of Burberry, the redesign Burberry lettering in a thin and elegant font has also caught their attention. "Burberry’s fans are pleased to see it reignite its history whilst also feeling like a step forward," she added. She added that Burberry's previous logo with minimal, sans-serif typeface was viewed poorly since it was bland and overused. “I think it's signalling the end of minimalism identity and more storytelling identities that will work well for the next luxury consumer generations,” Pesavento said.Īdding to his view was Yvonne Ma, managing director of Eighty20 Marketing, who said that it was wise to bring back the The Equestrian Knight Device (EKD) symbol as it distinguished Burberry and reinforced its heritage as a British brand. “This new logo is more visually appealing and is therefore more likely to catch audience attention,” she said. He added that the new brand identity is a great excuse to relaunch the entire brand that lost appeal among the younger generation. Jacopo Pesavento, founder and CEO of Branding Records, said that the previous look Burberry donned was also seen by brands such as Balenciaga, Saint Laurent and Balmain which followed suit with an oversimplification of their iconic logos. Industry players MARKETING-INTERACTIVE spoke to also mirrored the sentiments of netizens globally, with majority of them having a positive view of the new logo and campaign as part of its evolution in branding. Among them, 51.5% were male and 48.5% were female.Īpart from the new logo, Burberry also surprised consumers with its latest social media campaign, which features a number of UK artists, including rapper Shygirl, record producer Skepta, John Glacier, Liberty Ross and Lennon Gallagher. ![]() Much of the comments online came from the GenZ segment of 18 to 24 year olds, followed by the 25 to 34 age group. The symbol features a soldier holding a spear with a flag on it, and the initial of Burberry "B" and the Latin word "PRORSUM" meaning forwards.Īccording to data from media intelligence company CARMA, mentions were largely neutral, with 23.3% of positive mentions. CARMA’s GM Charles Cheung, majority of commentators from all over the world said that they preferred this new classic logo to the previous monogram, with some describing the new logo to be representative of Burberry going backward to move forward. With the bold new move, Burberry under the guidance of its new creative director Daniel Lee decided to re-introduce the evolution of Burberry with an Equestrian Knight Design (EKD), the winning entry of a public competition to design the brand’s new logo in 1901. ![]() By now, we've all seen British luxury fashion house Burberry's latest logo and campaign. Love it or hate it, the new logo has definitely incited chatter across different social platforms.
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